The problem: We were approached by a financial company based in London, UK with a view to putting on a three-day corporate hospitality package that includes a driving experience with luxury cars, cultural program, shopping tour, wine tasting and accommodation. The company wanted to reward its best clients with a very custom luxury program that shows: “We love our clients”. We were given a gracious budget to create a beautiful package.
The solution: We decided to create a very special and unique campaign for the client, because it was a very important project for them. If the event was good, it could lead to potentially a better reputation for the company. We were given specific recommendations: The 10 VIP clients were coming from all over the world and they would require A-list service and treatment; therefore, we couldn’t fail. We chose Italy, and particularly the south of Italy to create a bespoke blend of art and architecture, gastronomy, shopping, sport and relaxation. We made sure to select a 5-star accommodation in the centre of the city, not too far from the shopping streets. We carefully planned the itinerary with our partner, booked luxury cars such as a Ferrari F430 and a Lamborghini Gallardo LP 560-4 for each of the 10 VIP clients; we pre-arranged a wine tasting and gourmet experience, cycling tour of the region, as well as private guided tours of the city. The three days were filled with numerous activities and unforgettable memories. Our client contacted us few days later to thank us because, we helped them entertain their guests; no doubt, we were very proud!